Big houses, exotic vacations, fast cars and a lavish lifestyle..sounds exhilarating doesn’t it? Who wouldn’t to live in the most posh, exclusive neighborhoods that caters to the elite? Have the latest technological gadgets and explore parts of this world the working class would only dream of ever visiting? Welcome to the World of the Joneses.
The Joneses was a fictional family that many wanted to emulate because of their wealthy lifestyle. *The Joneses were fictional characters created for a comic strip in 1913 by Arthur R. (“Pop”) Momand. His characters were built from his real-life experiences in a posh neighborhood. The Joneses were very popular as everyone who was surrounded by this fictional family wanted the same lifestyle as they did. Neighbors would try to mirror them as a means of social acceptance and live beyond their means in order to achieve this social economic status. But we ask ourselves, why would anyone want to do such a thing? Well, the Joneses portrayed this perfect family who had no “real” issues and did not have to worry about a thing. Their only worries was when will their new, shiny sports car arrive. We all know in the real world, this doesn’t exist. Even the “real-life” Joneses have many of our issues, perhaps even worse.
So why does the working class want to emulate such a lifestyle? Is the $25-50 purse from your local department store not as good as the $2k designer purse? They both achieve and execute the same goal, which is to carry your personal belongings around in a bag so that the public cannot see what you are carrying.
Living like the Joneses has created many problems for the working class. This lifestyle has made folks believe this is the way everyone live and if you don’t have the latest mobile phones, wear the latest fashion trends, drive the high-end vehicles or live in the most prestigious neighborhoods, you’re not socially adept to their standards. Are we teaching our new generations that social acceptability is key to our success? Is being the working family next door not good enough anymore?
More to come on this topic..
*Credit given to: http://www.jonesnyhistory.com/phrase.html